MOving the window From unthinkable to radical

In order to make the unimaginable imaginable we use experimentation. In this way we are able to move the Overton window from Unthinkable to Radical. The experiments we execute are unsolicited and originate from the work we do and the papers we publish. Some fieldlabs are new, some are running and some are ready to be handed over to the commons.

Zebra printing machine

What kind of experiment can fundamentally alter the character of a street? One bold approach: install a massive zebra crossing—created using a bicycle-powered printer. This unconventional intervention reclaims space, disrupts routine expectations, and invites public reflection on how streets are used and who they serve. Here’s how it was done.

Learn More

The Summer sacrifice

In Western society, we lack a culture of stopping. To stop is often framed negatively—as failure, loss, or surrender. This mindset makes it profoundly difficult to disengage from deeply ingrained habits, such as car use. Ceasing to drive is rarely treated as a deliberate, meaningful act; it’s not simply a practical decision, but one that challenges identity and social norms. Should such a shift happen spontaneously, or does it require a ritualized act of departure? These questions are explored with striking insight and theatrical brilliance in The Summer sacrifice, a compelling production by De Warme Winkel.

Learn more

The Week of the just street

Each year, on the same day, a familiar ritual unfolds: the national statistics bureau releases the annual traffic fatality figures. The media responds predictably—inviting the usual experts for a routine, circular debate that resembles Groundhog Day. The discussion remains stagnant, often focused on technical fixes, individual behavior, or victim-blaming, rather than addressing the systemic injustices embedded in our streetscapes. We decided to shift the narrative. That’s why we have launched The Week of the Just Street—a campaign to reframe the conversation around fairness, accountability, and the right to safe public space for all.

Learn More

More Fieldlabs

Our community is a thriving change driven force to be reckoned wiTH

You don’t have to change the world on your own. We do believe that making an impact is easier if we join forces and learn together how to change our streets and cities for the better. In 2025 we’ll be creating a new platform to help you connect and use all of our learnings and methods to make your mark. In the mean time take these three steps.

01

Learn all there is to know about streets

A collection of curated articles, videos and books we think are the most relevant reads to make you more successful in understanding and changing your own city. Join our app group.

02

Got time? Help out with a fieldlab.

We got tons of plan but little to no hands to cover them all. If you have some spare time and like to make an effort, check our projects and volunteering opportunities. Or connect on our Linkedin page and find the people you’re looking for.

03

Join the moshpit.

If you have got news from your own street and neighborhood. Or a great insight or research you believe we need to stage. Feel free to send it in to the editorial board of The Moshpit. We love to hear from your, street, neighborhood or city. Need examples? Check out the latest Moshpits here.

Into the Moshpit

Enter purpose driven shopping

Either you need to make a statement about your ambition to change the city you live in. Or if you are looking for the best possible reads, books and all, this is the place to go. All very human and ready to ship to you.

The good new is that by purchasing these items you are directly funding new Fieldlabs.
That is what we call a true double whammy. We’re currently refurbishing and restocking our new shop. We’ll have it up in the coming weeks.

Coming Soon...

Science based activism with different flavors

The LAB of THOUGHT

is an independent global platform that brings together leading academics, policymakers, interest groups, and businesses to fundamentally rethink the development of our cities. Through a combination of education, experimental environments, and real-world applications, we cultivate innovative thinking and facilitate strategic knowledge exchange. Our mission is to drive systemic, scalable change—translating insight into action to create more equitable, resilient, and sustainable urban futures.

Expanding the Boundaries of Public Imagination

Our ambition is not driven by scale for its own sake, but by the recognition that the challenges we address are universal in nature.

We do not offer definitive solutions, promote alternative dogmas, or propose new absolutes. Instead, we ground our work in rigorous scientific research, using it as the basis for unsolicited provocations that challenge assumptions and open new pathways for exploration.

Our purpose is to generate insights, spark critical reflection, and foster the capacity to imagine—and shape—alternative futures.

The LAB of Practice

Transitioning toward new and alternative futures is inherently challenging. Embedding new ways of thinking and implementing innovative methodologies demands both time and sustained effort. Recognizing this, we provide targeted support to communities, municipalities, and policymakers—guiding them through the critical early phases of transition. Our approach ensures that organizations build the capacity, resilience, and momentum needed to navigate complexity and drive meaningful, lasting change.

Turning Insight into Action

We deliver strategic consultancy services to equip stakeholders in the public domain with the head start necessary to drive urgent transitions. Our objective is clear: to transform the teams and organizations we support into learning-driven, self-organizing units capable of independently designing, executing, and sustaining transition strategies. By building internal capacity, we ensure that change is not only initiated—but owned, adapted, and scaled from within.

The LAB of YOU

Changing the world is an ambitious endeavor—and The Lab of Thought cannot achieve it alone. The good news is, we are not alone. We are supported by a growing community of individuals who are committed to influencing mobility policy, reimagining public spaces, and transforming the cities and streets we all share.

Means power to you

We aim to empower citizens, activists, and local leaders with the knowledge, tools, and methodologies needed to drive tangible change. We believe that every individual effort matters—and together, these efforts form a force capable of reshaping our urban futures. The community is still in its early stages, but our ambition is clear:

to build a powerful network, provide high-quality education, and offer practical resources to enable action at every level.

The Lab of You will launch in Q3 2025.

Go to page

Meet the Team