THe Movement

WE NEED TO MAKE CHOICES THAT WILL MAKE US BETTER ANCESTORS OF FUTURE GENERATIONS

We recognize that mobility is essential to our economy, planet and quality of life. With looming conflicts, energy transition and climate change we need to make choices that will make us better ancestors of future generations. The current way we plan and organize the way we move from A to B is outdated and doesn't meet future requirements and needs. Now is the time to explore more desirable futures for the world we want to live in.

The Lab of Thought is the platform that connects leading academia and businesses from around the globe to rethink the way we want to build our future cities. With education, sandboxes and real life experimentation we strengthen the thinking and exchange of knowledge to drive change and make impact in the real world.

The team

A COMMUNITY BUILT ON COLLABORATION

The Lab of Thought is an initiative by leading academia and businesses from around the globe. The projects and research initiatives are selected and managed by expert teams from business and academia. The Lab of Thought is a not-for-profit foundation funded and supported by people that believe only radical ideas will reshape our thinking and doing.

Frank Kwanten
Frank Kwanten
Project leader
Amersfoort
Jeroen Pluim
Jeroen Pluim
Advisor to the board
Amsterdam
Prof. Dr. Marco te Brömmelstroet
Prof. Dr. Marco te Brömmelstroet
Professor Urban Mobility Futures at the University of Amsterdam
Amsterdam
Jonne Kuyt
Jonne Kuyt
Director of design driven innovation
London
Matt Crisp
Matt Crisp
Expert in Smart Cities and Human-centered Technology
Amsterdam

The LAB shop

CRISPY FrEsh LAB products

This is the store where we sell the things we produce. And the good news is by buying the books and merchandise you're not virtue signalling. No, you support our not-for-profit foundation, our courses and the experiments we run. Free karma points included on all items.
* We'll try bundling small and big orders to safe you on costs

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Join THE LAB

Ready to reTHINK

There is an urgent need to rethink the way we look at our streets and cities. They are currently designed for one purpose (cars and efficiency) and no longer a just place that enables social interaction, play and inclusion. Because it's hard for policymakers, designers and people to see alternative futures. The Lab of Thought is the platform that explores and direct experiments to open our collective imagination to work towards more desirable streets and cities.